Play. Pause. KLAW.
MEET THE TEAM
The real challenge with snacking today is that we often have to choose between great taste and better choices. KLAW Snacks was established with a simple vision to redefine everyday snacking by creating products that are delicious, exciting and made for the way modern consumers live. Founded by Sandeep Singh, KLAW is built on the belief that mindful snacking should never mean compromising on flavour or enjoyment. Our aim is to bring a new generation of snacks that combine bold taste, quality ingredients and contemporary nutrition, making every crunch more satisfying. With KLAW, we aim to make better snacking an effortless part of everyday life, because great taste deserves great choices.
Nikki Arora Singh is the Co-Founder of KLAW Snacks, where she is driving the brand’s vision to redefine everyday snacking through innovation, great taste, and better choices. She holds a Master’s degree in Management with a specialization in Entrepreneurship from Cass Business School, City University of London. Nikki brings together strategic acumen, entrepreneurial thinking, and a strong consumer-first approach to build KLAW as a contemporary snacking brand. Her vision is to create and build a healthy snacking category portfolio that offers consumers delicious, convenient, and better-for-you alternatives without compromising on taste or enjoyment. Through KLAW, she aims to make mindful snacking more accessible, exciting, and relevant to the evolving needs of modern consumers.



